services
luups
luups is an AI-powered UGC platform. it lets brands and events collect user-generated content instantly, no app, no sign-up, rights included.
i joined at an early stage and contributed across strategy, content, and visual production: competitor research, UX feedback, pitch decks for festivals, regional media and travel, festival banners, merch mockups, and hands-on implementation at x2 festivalen 2025.
video pitches
a series of animated explainer videos adapted to different targets and formats, each respecting luups' colors and branding. produced for media outlets at local, regional and national level, cruise lines, and festivals, including a branded version for x2 festivalen
a series of animated explainer videos adapted to different targets and formats, each respecting luups' colors and branding. produced for media outlets at local, regional and national level, cruise lines, and festivals, including a branded version for x2 festivalen
research & analysis
i researched potential alias conflicts around the name luups and confirmed it as the dominant result in norway. i benchmarked 8+ UGC platforms to map luups' competitive landscape. i also conducted multiple rounds of UX feedback across both the collector and contributor flows, including a recent round on luups 2.0.
i researched potential alias conflicts around the name luups and confirmed it as the dominant result in norway. i benchmarked 8+ UGC platforms to map luups' competitive landscape. i also conducted multiple rounds of UX feedback across both the collector and contributor flows, including a recent round on luups 2.0.
luups x x2 festivalen
during x2 festivalen 2025, i contributed to the on-site implementation of luups. i designed a series of banners in x2's visual identity, large format and smaller, placed across the festival arena, each with a qr code and a slogan i wrote to prompt attendees to upload their content.
during x2 festivalen 2025, i contributed to the on-site implementation of luups. i designed a series of banners in x2's visual identity, large format and smaller, placed across the festival arena, each with a qr code and a slogan i wrote to prompt attendees to upload their content.
merch
i designed a series of clean, minimal merch mockups within luups' brand guidelines, hoodies, t-shirts, bomber jackets, totes, caps, and mugs across multiple colorways. some of the designs were prototyped and produced for employees and collaborators.
i designed a series of clean, minimal merch mockups within luups' brand guidelines, hoodies, t-shirts, bomber jackets, totes, caps, and mugs across multiple colorways. some of the designs were prototyped and produced for employees and collaborators.
social media launch
i created luups' accounts across platforms and handled the instagram launch. click to swipe.
i created luups' accounts across platforms and handled the instagram launch. click to swipe.